After all, the long-term plans is the identification of the strategic objectives soot in the field

Of the most common expressions when describing plans, marketing plans, Yeh divided into two types: long-term soot plans and other short-term., And this division depends on the time period covered by the plan. If this period short-regarded plan short-term, and on the contrary, when the time period long stretch for several years say about the plan, then it is a long-term, despite the fact that some authors consider that the plan that exceed two years is no longer soot a marketing plan they will include more than one job or activity
After all, the long-term plans is the identification of the strategic objectives soot in the field of marketing in the organization is trying to achieve, is a general framework that includes short-term plans aimed at achieving certain goals during the time near and thus contribute to achieving the overall objectives of the long-term plan.
In organizations that rely vertical organization or what is sometimes known as "stepping, is put a marketing plan subset of each section aims to accomplish its objectives and be a special performance of the business and activities practiced by the department and that the total number of plans sub represents the marketing soot plan of the organization. Thus must and sub-plans to be consistent and coordinated with each other so as to contribute to the achievement of the objectives of the marketing plan is particularly Yeh and objectives of the organization - they do not separate them - in general.
Because of "differing markets and the Provisions of the opportunities and threats for organizations see some of the organizations that he must take into account the specific circumstances of each market and consumer demands soot it and their buying habits, so the organization by dividing the market on the basis of and different considerations and determine sizes estimated sales in each market and activities and work necessary to achieve the objectives set in each market.
In this case, the marketing soot department develop a marketing plan specific to each commodity produced by the organization, and when such goods are different and need to be differentiated marketing efforts. And do not use these plans in the case of identical goods because it will cost the organization additional expense soot is justified.
Eventually we will find whatever "was used for the division of marketing plans and Yeh whatever stages followed, the result soot is the most important plan, which must be flexible and realistic and based on the vision of the future based on sound scientific forecasting and objective.
The entrances adopted by organizations when doing pal planning different, and regardless of the method used, it must in the end and that reflect the goals of the organization. soot After that identifies the organization responsible for the planning can choose a doorways as follows:
1. From top to bottom: A lot of marketing managers feel that the growing importance of marketing planning to impose some sort of central based on the grounds that the workers at the lower levels - operational - are not in a position soot to see the field enough for the preparation of marketing plans Yeh and follow-up. In spite of this, the entrance to this major negative is the originating after senior management for land and labor reality and what it has imposed imprecision soot in estimating the conditions and setting goals.
3. Goals and plans down to the top: According to the "entrance to the senior management to study the opportunities soot and needs of the organization and build a" put them objectives to be achieved. Then the various units prepare draft plans to achieve pre-defined objectives "and submit them to the senior management and after approval of plans to become" valid. The entrance of this applies in particular to large-sized companies, where the planning is moving from the bottom to the top and holds the senior management monitor the allocation of resources and distribution to the various units.
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